3rd International Thematic Monograph – Modern Management Tools and Economy of Tourism Sector in Present Era

MODERN MANAGERIAL METHODS AND THEIR POTENTIAL  IN CONTEXT OF REGIONAL TOURISM DEVELOPMENT

Róbert Štefko, PhD, Dean of the Faculty of Management
Prešov University in Prešov, Faculty of Management, Konštantínova 16, 080 01 Prešov, Slovakia
Peter Gallo, CSc. PhD, Senior Lecturer, Assoc. Prof.
Prešov University in Prešov, Faculty of Management, Konštantínova 16, 080 01 Prešov, Slovakia
Daniela Matušíková, PhD, Senior Lecturer
Prešov University in Prešov, Faculty of Management, Konštantínova 16, 080 01 Prešov, Slovakia

DOI: https://doi.org/10.31410/tmt.2018.101

Abstract:   Chapter deals with the issue of tourism and its development potential in the context of using modern managerial methods. Management is inevitable part of tourism development that can support the activity of chosen region, destination or even tourism facility. In the field of tourism, it is important to know the core potential and by choosing right managerial method this potential can be maximally used and offered to tourism participants. The chapter subscribes the examples of managerial methods that can be used in tourism and in its analytical part it shows real research model that was used to evaluate the potential of selected region of Slovakia. It examines the conditions and possibilities of its use in the aspect of increasing the number of visitors in analysed region. It points to the methodology of calculating the regional potential in the context of modern management theories at a concrete exam-ple. It explains the procedures of using SWOT analysis and other strategic management methods as an important methodological tool for solving the given problem. It points out the professional aspects of solving this problem and its effective use in practice.

Keywords: Tourism importance, tourism development potential, managerial methods, strategic management, improvement potential
 
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