3rd International Thematic Monograph – Modern Management Tools and Economy of Tourism Sector in Present Era

MONITORING CONSUMER NEEDS IN THE FUNCTION OF MAKING  EFFECTIVE STRATEGIC DECISIONS GIVEN ON THE EXAMPLE
OF THE “SEDMICA PLUS” LLC TRAVEL AGENCY 

Gordana Gavric, Assistant Professor
Faculty of Business Economics and Entrepreneurship, Mitropolita Petra 8, Belgrade, Serbia
Jelena Milanovic
“Sedmica plus” Travel Agency, Hajduk Veljkova 42, Negotin, Serbia

DOI:  ​ ​  ​  ​   ​​   ​​https://doi.org/10.31410/tmt.2018.311

Abstract:   Unless a company is state-owned, the relationship an organization nurtures towards its consumers
is nowadays a significant factor of success and competitiveness. The aim of this paper is to
point out to the significance of monitoring consumer needs in modern business conditions and to, in the
empirical section of the paper through research results, give specific suggestions to the management of
the “Sedmica plus” Travel Agency from Negotin concerning the improvement of their business and in
accordance with the needs and wishes of their travellers.

Keywords: tourism, consumer needs, strategic management

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