3rd International Thematic Monograph – Modern Management Tools and Economy of Tourism Sector in Present Era

THE IMPACT OF SOCIAL NETWORKS AND APPLICATIONS   ON THE SELECTION OF TOURIST DESTINATIONS
IN THE REPUBLIC OF CROATIA

Dalija Kuvačić, Assistant Professor, Ph.D.
Zagreb University of Applied Sciences, Vrbik 8, Zagreb, Croatia
Vlasta Roška, Assistant Professor, Ph.D.
University North, Trg dr. Žarka Dolinara 1, Koprivnica, Croatia
Nikolina Grljušić, Mag. Rel. Int. et Diu.
Direct Booker, Dubrovnik, Croatia

DOI:    ​https://doi.org/10.31410/tmt.2018.577

3rd International Thematic Monograph – Thematic Proceedings:  Modern Management Tools and Economy of Tourism Sector in Present Era, Belgrade, 2018,   Published by:  Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Ohrid, Macedonia;   ISBN 978-86-80194-14-1;   Editors:   Vuk Bevanda, associate professor, Faculty of Business Studies, Megatrend University, Belgrade, Serbia;   Snežana Štetić, full time professor, The College of Tourism, Belgrade, Serbia
Abstract: The purpose of the paper is research and analysis of the impact of social networks and applications
when selecting a tourist destination in Croatia. Social networks and applications have become
essential for communication between users, but also for the presentation of tourist destinations to potential
tourists. In the survey, whose results we present in this paper, 100 tourists participated. Survey
questionnaires were distributed through social networks to a random sample of respondents during
their stay in the Republic of Croatia. The survey was carried out in May 2017.
The objective of this survey was to analyze how many tourists who come to Croatia know and use social
networks and applications when choosing their travel destinations and how information from social
networks influence their choice of places to stay. According to the results of the survey there is a significant
correlation between the age and the level of education of respondents and the time that they spend
a day on social networks and then between knowledge of social networks in the group and ways of planning
their trips. The analysis of the results shows that there is a significant correlation between the age
of the respondents and their selection of travel destinations through social networks and applications.

Keywords: social networks, applications, tourist destinations, research, significant correlation

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