3rd International Thematic Monograph – Modern Management Tools and Economy of Tourism Sector in Present Era

STRENGTHENING THE TOURISM OFFER  – CASE STUDY BRANIČEVO DISTRICT

Snežana Štetić, PhD, Full Professor
The College of Tourism Belgrade, Bulevar Zorana Đinđića №152a, 11070 Belgrade, Republic of Serbia,
Igor Trišić, PhD Student
University of Kragujevac, Faculty of Hotel Management and Tourism,
Vojvođanska № 5a, 36210 Vrnjačka Banja; Republic of Serbia

DOI:   ​https://doi.org/10.31410/tmt.2018.637

Abstract: The Braničevo District possesses outstanding natural and social potentials for the development
of tourism. Such are various forms of relief, hydrography, caves, river springs, historical monuments
and churches, archaeological sites and other resources. Most of them are „waiting” to be
valorized and included into tourism offer. A special value is given by folklore of the Vlach people,
which can be successfully implemented in tourism programs and promotion of ethno-social values of
the Braničevo District. In this paper, an analysis of all the above-mentioned values is applicable, as
well as a presentation of the proposals for strengthening the tourism offer of this part of the country.
Also, there is recommendation for analyzing a desire on the appearance of demand for something new,
for new markets and new ways of spending leisure time. Because of that destinations have to adapt and
begin to develop specific forms of tourism.

Keywords: Strengthening, Tourism offer, The Braničevo District, natural and social values of the destination.

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