Abstract: The challenge we tried to address in this paper included the consideration of the current
state of agritourism in the Republic of Serbia, as well as the possibilities for the improvement of this
branch of tourism using information and communication technologies. The current status of agritourism
is viewed from two aspects. The first aspect is the application of IT technologies in order to promote
the tourist offer, while the second aspect is oriented towards legal norms governing the protection of intellectual property as well as the tourist protection. With the application of IT technologies, individual
accommodation establishments that feature agritourism can be presented to a wider range of potential
tourists. A better presentation of the existing possibilities undoubtedly leads to an increased number of
visits. At the same time, it is necessary to regulate the protection of digital multimedia content created
by tourists, as well as the possibility of their usage in promotion of accommodation capacities and
tourist offer.
Keywords: Digitalization, Web presentations, Cloud, Intellectual property.
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