4th International Thematic Monograph – Modern Management Tools and Economy of Tourism Sector in Present Era

ADVANTAGES, CHALLENGES AND WEAKNESSES OF SPA TOURISM IN SERBIA

Goran Dašić
Modern Business School – Terazije 27, 11000 Belgrade, Serbia

Ana Anufrijev
“Čačak” Business School, Higher Education Institution for Applied Studies, Gradski park 2, 11080 Belgrade,
Serbia; Modern Business School, Terazije 27, 11000 Belgrade, Serbia

Dragan Milačić
“Čačak” Business School, Higher Education Institution for Applied Studies, Gradski park 2, 11080 Belgrade,
Serbia

DOI:   ​​https://doi.org/10.31410/tmt.2019.359
​

Abstract: Spa tourism services have recently reached a synergy of parameters that are bounded by
commercial, traditional and therapeutic practices. Spa therapies have been present since ancient times
through various forms, depending on the cultural, social and political environment they have existed
in. The trend of connecting medicine and spa tourism is generally known and accepted, and as such it
multiplies with the following contents: architecture, sustainable development, massage, spa and wellness,
traditional and modern medicine. Serbia is rich in spas and, in recent times, has been working
on revitalising spa tourism and improving its content. This chapter gives a structured overview of the
current situation and shows the possible ways of further development with its advantages and difficulties,
for later deeper analyses.
​
Keywords: health tourism, spa tourism, spa destination, challenges.

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