5th International Thematic Monograph – Modern Management Tools and Economy of Tourism Sector in Present Era

CROATIA AND TURKEY – COMPARISON   OF TWO MEDITERRANEAN TOURIST DESTINATIONS

Hilâl Numanoğlu –   Zagreb School of Economics and Management (ZSEM), Vukasovićeva ulica 1, Zagreb, Croatia
Fran Poljak –   Zagreb School of Economics and Management (ZSEM), Vukasovićeva ulica 1, Zagreb, Croatia
Gordi Sušić –   Zagreb School of Economics and Management (ZSEM), Vukasovićeva ulica 1, Zagreb, Croatia
​​​​
DOI:   ​​https://doi.org/10.31410/tmt.2020.185
​​

Abstract:   The paper evaluates tourism sector dynamics and tourism development strategies of two Mediterranean countries, Croatia and Turkey. In order to identify key supply and demand characteristics of this sector various indicators are graphically presented, elaborated and explained, from accommodation facilities available to physical and financial tourism indicators, their contribution to real activity and employment, as well as price competitiveness determinants. The goal of the paper is to outline similarities and differences in tourism sector indicators, as well as the way Turkey and Croatia see their tourism activity (preferably) developing in the future. Paper is of value added to academic scholars, tourist/business specialists, macroeconomic analysts and broad domestic and international readers interested in this field of research.

Keywords:   Croatia’s tourism developments, Turkey’s tourism developments, Physical tourist indicators, Financial tourist indicators, Price competitiveness, Tourism development strategy.

​REFERENCES
​Akcay, Ü. and Güngen, A. R. (2019) The making of Turkey’s 2018-2019 economic crisis, Working Paper,
No. 120/2019, Hochschule für Wirtschaft und Recht Berlin, Institute for International Political
Economy (IPE), Berlin.
Barišić, P. and Marić, I. (2012) The role of management as a strategic tourism guideline–Case of Croatia.
International Journal of Business and Management Studies, Vol. 1(2).
Bozgeyik, Y. and Yoloğlu, Y. (2015) The Relationship Between GDP and Tourism Income in Turkey:
2002-2014 Period The Journal of International Social Research, Vol. 8, No. 40.
Christou, L. (2012) Is it possible to combine mass tourism with alternative forms of tourism: The case
of Spain, Greece, Slovenia and Croatia, Journal of Business Administration Online, Vol. 11(1),
pp. 1-8.
Cihangir, M.E., Erkan, B. and Harbalioğlu, M. (2014) The Effect on Current Account of net Tourism
Revenues in Turkey, European Scientific Journal, Vol. 10(13), pp. 47-65
Esen, Ş. and Uyar, H. (2016) Competitiveness of Tourism and The Evaluation of Turkey According
International Tourism Competitive Criteria, Research Gate, Accessible Link: https://www.researchgate.
net/publication/228466565.
Genç, R. (2018) The Future of EU-Turkish Tourism Relations under the Shade of Brexit, Acta Universitatis
Danubius, Vol. 14, No. 5.
Gerede, E. (2010) The Evolution of Turkish Air Transport Industry: Significant Developments and the
Impacts of 1983 Liberalization, Yönetim ve Ekonomi, Vol. 17, No. 2, pp. 63-91.
Ivandić, N., Kunst, I. and Telišman-Košuta, N. (2015) Konkurentnost hrvatskog turizma: Stanje, odrednice
i aktivnosti unaprjeđenja, Ekonomski fakultet Sveučilišta u Rijeci, pp. 71-87.
Mikulić, J., et al. (2018) Strategic crisis management in tourism: An application of integrated risk
management principles to the Croatian tourism industry, Journal of Destination Marketing &
Management, Vol. 7, March 2018, pp. 36-38. http://dx.doi.org/10.1016/j.jdmm.2016.08.001
Orsini, K. and Ostojić, V (2018) Croatia’s tourism industry: Beyond the sun and sea, Directorate General
Economic and Financial Affairs (DG ECFIN), European Commission, No. 36.
Yeldan, A. E. and Ünüvar, B. (2015) An Assessment of the Turkish Economy in the AKP Era, Research
and Policy on Turkey.