5th International Thematic Monograph – Modern Management Tools and Economy of Tourism Sector in Present Era

BIRDWATCHING AS A NEW RESOURCE OR SERBIAN ECO-TOURISM DEVELOPMENT
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Mario Lukinović –   Faculty of Law, Union University, Belgrade, Serbia
Larisa Jovanović –   Alfa BK University, 3 Palmira Toljatija, 11070 Belgrade, Serbia​
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DOI:   ​​https://doi.org/10.31410/tmt.2020.271
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Abstract: The topic of this paper is the branding of the tourist offer of birdwatching in Belgrade. Although it brings significant income to the world, birdwatching in Serbia is still not adequately recognized and there is no developed offer of programs for bird watchers. Serbia has no access to the sea and must rely on eco-tourism, primarily spa and rural tourism. Unlike other types of tourism, birdwatching does not require significant investments in infrastructure. It is practiced by nature lovers of all ages and develops in all areas where birds can be observed, from backyards, parks to hard-to-reach and untouched parts of nature. Promoting this type of hobby can have a significant impact on spending more time in nature, as well as raising awareness of the need to preserve nature. The uniqueness of the birdwatching offer on the territory of the city of Belgrade is reflected in the presence of a large number of different habitats in a relatively small area, so it is possible to see almost in one focus and the Whitetailed eagle and the wetland bird.

Keywords:  Birdwatching, Birds, Branding, Tourism, Belgrade, Serbia.

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