5th International Thematic Monograph – Modern Management Tools and Economy of Tourism Sector in Present Era

RURAL TOURISM IN SERBIA IN THE AGE OF THE CORONAVIRUS EPIDEMIC

Pavle Radanov –   Faculty of Applied Management, Economy and Finance, Jevrejska 24/1, Belgrade, Serbia
Ivana Lešević –   Faculty of Applied Management, Economy and Finance, Jevrejska 24/1, Belgrade, Serbia

DOI:   ​​https://doi.org/10.31410/tmt.2020.393
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5th International Thematic Monograph –   Modern Management Tools and Economy of Tourism Sector in Present Era, Belgrade, 2020,   Published by:  Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Ohrid, North Macedonia;   ISSN 2683-5673,  ISBN 978-86-80194-42-4;   Editors:   Vuk Bevanda, associate professor, Faculty of Social Sciences, Belgrade, Serbia;   Snežana Štetić, full time professor, The College of Tourism, Belgrade, Serbia,   Printed by:  SKRIPTA International, Belgrade
Abstract:   The coronavirus pandemic has caused a change of tourist habits, including turning more to domestic destinations. Serbian travel culture is specific, because most travelers choose sea destinations, given that Serbia is a continental country. Considering the number of natural resources along with accommodation capacities, it is necessary to work more on the promotion of rural tourism, in order to change the awareness and habits of travelers. The research conducted for this purpose addressed the travel habits of domestic tourists in their own country and showed that there are great opportunities in this regard to increase the number of guests in rural tourism, which will become permanent and use other benefits a rural household can provide. It also represents the opportunity to revitalize abandoned and devastated areas and affects the economic well-being of the whole region and even the whole country. 

Keywords:  Serbia, Travel, Accommodation, Local authorities, Tourist organizations.

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