5th International Thematic Monograph – Modern Management Tools and Economy of Tourism Sector in Present Era

THE IMPORTANCE OF HUMAN RESOURCES FOR EFFECTIVE IMPLEMENTATION OF CRISIS MANAGEMENT TOOLS IN TOURISM AND HOSPITALITY INDUSTRY

Branka Drašković  –    Metropolitan University, FEFA Faculty, Zorana Djindjica 44, Belgrade, Serbia
Marija Džunić –   Metropolitan University, FEFA Faculty, Zorana Djindjica 44, Belgrade, Serbia
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DOI:   ​​https://doi.org/10.31410/tmt.2020.441
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5th International Thematic Monograph –   Modern Management Tools and Economy of Tourism Sector in Present Era, Belgrade, 2020,   Published by:  Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Ohrid, North Macedonia;   ISSN 2683-5673,  ISBN 978-86-80194-42-4;   Editors:   Vuk Bevanda, associate professor, Faculty of Social Sciences, Belgrade, Serbia;   Snežana Štetić, full time professor, The College of Tourism, Belgrade, Serbia,   Printed by:  SKRIPTA International, Belgrade
Abstract:  The objective of this paper is to foreground the connection between human resources and crisis management in the tourism and hospitality industry, particularly in the implementation of various management tools for successful crisis strategy. One of the most significant sources of competitive advantage in organizations is allocated in human resources, their knowledge and skills, and the way they are used. Modern business conditions have created a dynamic environment that imposes the need to accept the changes flexibly. Whether it is a matter of sudden or gradual changes, as well as whether they are of a positive or negative character, each of them has implications that can result in a crisis. Therefore, the need to understand the crisis and the role of crisis management in the process of crisis prevention, management and overcoming, becomes a necessary element of any business system.
Tourism represents one of the fastest-growing sectors in the world, but since it is vulnerable to various risks and crisis, developing an effective crisis management response, consisting of highly skilled people and the use of adequate crisis management tools, can significantly lower the negative impacts on this  industry.

Keywords:  Human resources, Crisis management, Leadership, Crisis management tools, Tourism and hospitality.

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