Silvia Baiocco – Tor Vergata University of Rome, Faculty of Management & Law, Via Columbia 2, Rome, Italy
Paola M . A. Paniccia – Tor Vergata University of Rome, Faculty of Management & Law, Via Columbia 2, Rome, Italy
DOI: https://doi.org/10.31410/tmt.2022-2023.1
Keywords: External environment; Internal environment; Competitive positioning
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