7th International Thematic Monograph – Modern Management Tools and Economy of Tourism Sector in Present Era

  TheStrategyforImprovingthe Quality and Sustainability of Tourism Organisations in the Republic of Serbia   duringthe Global Crises

Tatjana Janovac  –   University Business Academy in Novi Sad, Faculty of Applied Management, Economics and Finance, Bel- grade, Serbia
Saša Virijević Jovanović   –   Modern Business School, Belgrade, Serbia
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DOI:   https://doi.org/10.31410/tmt.2022-2023.105
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7th International Thematic Monograph –   Modern Management Tools and Economy of Tourism Sector in Present Era, Belgrade, 2022/2023,   Published by:  Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Ohrid, North Macedonia;   ISSN 2683-5673,  ISBN   978-86-80194-56-1 ;  Editors:  Vuk Bevanda, associate professor, Faculty of Social Sciences, Belgrade, Serbia;   Snežana Štetić, full time professor, The College of Tourism, Belgrade, Serbia,   Printed by:  SKRIPTA International, Belgrade  
Abstract:   The main goal of this research is to use the tools of strategic analysis to identify the factors from the macro environment that affect tour- ism and to propose a strategy for improving the quality of business and the sustainability of tourism organisations in the Republic of Serbia during the global crises. The research findings indicate that a strategy based on the implementation and application of international quality standards and orientation to domestic tourism products ensures the sustainability of tourism organisation. The significance of this manuscript is considered from the aspect of giving guidelines to the management of tourism organisations to improve the quality and sustainability of business in time of global crises.

Keywords:   Business sustainability; Tourism organisations; Quality improvement strategy; International quality standards; Strategic analysis tools

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