7th International Thematic Monograph – Modern Management Tools and Economy of Tourism Sector in Present Era

Valorisation of Jerma Special Nature Reserve for the Purpose of Achieving Sustainable    Spatial Development and Ecotourism

Milica Dobričić –   Ministry of Construction, Transport and Infrastructure, Belgrade, Serbia
Milena Cvetković –   Ministry of Agriculture, Forestry and Water Management, Belgrade, Serbia
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DOI:   https://doi.org/10.31410/tmt.2022-2023.247

7th International Thematic Monograph –   Modern Management Tools and Economy of Tourism Sector in Present Era, Belgrade, 2022/2023,   Published by:  Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Ohrid, North Macedonia;   ISSN 2683-5673,  ISBN   978-86-80194-56-1 ;  Editors:  Vuk Bevanda, associate professor, Faculty of Social Sciences, Belgrade, Serbia;   Snežana Štetić, full time professor, The College of Tourism, Belgrade, Serbia,   Printed by:  SKRIPTA International, Belgrade  
Abstract:   In this chapter, the value of the Jerma Special Nature Reserve in the Republic of Serbia, a natural asset of national and international importance, was valorised using multi-criteria decision-making. This research was conducted to determine the most favourable strategy for the sustain- able spatial development of Jerma Special Nature Reserve, with a special focus on possibilities for developing ecotourism, a type of tourism that is particularly suitable for development in protected areas of nature. Using multi-criteria decision-making, i.e. a combination of SWOT analysis and an Analytic Hierarchy Process (AHP), a SWOT analysis was performed in the first step during which weight coefficients of individual elements within the SWOT group were determined, after which the same was applied to group weights. Subsequently, strategies for the development of the Jerma Special Nature Reserve area were formulated and designated with an efficiency co- efficient and ranking. This chapter aims to contribute to the better under- standing and promotion of applying multi-criteria decision-making when determining the most favourable strategy for the spatial development of a protected natural asset and developing ecotourism within its territory.

Keywords: Sustainable Spatial Development; Spatial Planning; Ecotourism; Multi-Criteria Decision-Making; Jerma Special Nature Reserve

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