7th International Thematic Monograph – Modern Management Tools and Economy of Tourism Sector in Present Era

  Sports Events in the Function of Sports Tourism Development and Destination Branding

Dejan Dašić   –   Faculty of Law, Security and Management “Constantine the Great” Nis; Faculty of Sports Belgrade, University
Union – „Nikola Tesla” Belgrade, Serbia
Ana Gavrilović –   Faculty of Sports, University Union – „Nikola Tesla” Belgrade, Serbia
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DOI:   https://doi.org/10.31410/tmt.2022-2023.287

7th International Thematic Monograph –   Modern Management Tools and Economy of Tourism Sector in Present Era, Belgrade, 2022/2023,   Published by:  Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Ohrid, North Macedonia;   ISSN 2683-5673,  ISBN   978-86-80194-56-1 ;  Editors:  Vuk Bevanda, associate professor, Faculty of Social Sciences, Belgrade, Serbia;   Snežana Štetić, full time professor, The College of Tourism, Belgrade, Serbia,   Printed by:  SKRIPTA International, Belgrade  
Abstract:   As has been stated extensively elsewhere, places have long used marketing as a planning and management tool, so it should come as no surprise that they would start to embrace the concept of place branding more and more. Undoubtedly appealing is the notion of discovering or creating something special that would set a location apart from others. Places plan and support transient events too, at the very least, increase awareness of their presence as well as create unique brand associations. These connections have to do with the event’s organization and substance. It is demonstrating its ability to host the activity while also associating with it. Mara- thons are examples of athletic tourism. These occasions have been utilized by several locations to increase visitor demand during the past few decades. When we talk about sports events in Serbia, there is a noticeable increase in the organization of marathons, half-marathons and pleasure races, which very effectively brands the destinations where these sports events are held.

Keywords:   Sport events; Sports tourism; Image; Destination branding; Sport event visitors

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