8th International Thematic Monograph – Modern Management Tools and Economy of Tourism Sector in Present Era

From Tradition to Transformation: The Role of SMEs in Advancing Sustainable Tourism in Albania

Kladiola Gjini –  Faculty of Economics, University of Elbasan ‘Aleksandër Xhuvani’, Rruga ‘Ismail Zyma’ Elbasan, Albania

​​DOI:   ​https://doi.org/10.31410/tmt.2023-2024.21    
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8th International Thematic Monograph –   Modern Management Tools and Economy of Tourism Sector in Present Era, Belgrade, 2023/2024,   Published by:  Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Ohrid, North Macedonia;   ISSN 2683-5673,  ISBN  978-86-80194-81-3 ;  Editors:  Vuk Bevanda, associate professor, Faculty of Social Sciences, Belgrade, Serbia;   Snežana Štetić, full time professor, The College of Tourism, Belgrade, Serbia,   Printed by:  SKRIPTA International, Belgrade  
Abstract:   Albania’s tourism industry has seen significant growth, captivat­ing travelers with its stunning landscapes, cultural heritage, and inviting at­mosphere. Within this context, SMEs in the hospitality sector have arisen as key players, advocating sustainable tourism. This chapter presents how Albanian SMEs’ have transitioned from traditional to eco-conscious busi­nesses, evaluating their contributions to economic, environmental, and so­cial sustainability, all while preserving local traditions and culture. Findings suggest that these SMEs significantly support local communities, generat­ing employment, sourcing locally, and supporting regional development. Moreover, they exhibit greater innovation and creativity in sustainable tour­ism. Albania’s SMEs show a growing commitment to environmental and so­cial sustainability, embracing eco-friendly measures while enhancing con­nections between tourists and local communities. Despite their positive im­pact, challenges hinder their full potential. To address these, targeted sup­port from policymakers and industry stakeholders is essential.​

Keywords:  Sustainable tourism; SMEs; Albania; Tradition; Transformation

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