8th International Thematic Monograph – Modern Management Tools and Economy of Tourism Sector in Present Era

Teaching Tourism Marketing in the Post-covid Era: Evaluating the Virtual Adoption Project

Brigitta Pécsek – Eszterházy Károly Catholic University, Egészségház utca 4, Eger, 3300, Hungary
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​​DOI:    https://doi.org/10.31410/tmt.2023-2024.313​​​​​  ​​   

8th International Thematic Monograph –   Modern Management Tools and Economy of Tourism Sector in Present Era, Belgrade, 2023/2024,   Published by:  Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Ohrid, North Macedonia;   ISSN 2683-5673,  ISBN  978-86-80194-81-3 ;  Editors:  Vuk Bevanda, associate professor, Faculty of Social Sciences, Belgrade, Serbia;   Snežana Štetić, full time professor, The College of Tourism, Belgrade, Serbia,   Printed by:  SKRIPTA International, Belgrade  
Abstract:  This paper analyses a project called Virtual Adoption, initiated by the Department of Tourism at the Eszterházy Károly Catholic University, Hungary with the aim of offering students to work closely with local SMEs during the COVID-19 pandemic. Marketing students follow a practice-ori­ented curriculum, however, in that case, they could test their knowledge in real-life situations. The hypothesis was that gathering real-life profession­al experience during critical times could have a multitude of benefits rang­ing from course commitment to obtaining better grades. This research com­bined class observation with a short student survey. It was found that partic­ipating students were more committed to the course, gained better marks and the dropout rate decreased to zero. The results of the survey pointed out that the benefit of gaining first-hand experience came on top when asked about motivation and experience related to the project. The findings are in line with the arguments of educational scholars calling for more coopera­tion between education and industry.​

Keywords:  Teaching tourism marketing;  Project-based teaching; Post-covid teaching; Practical experience

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