Ivana Ercegovac
- Higher Colleges of Technology, Faculty of Applied Media, Fujairah Campus Faseel, Al Qasar/Kuwait Road, Al Faseel, Fujairah, United Arab Emirates
Mirjana Tankosić
- University Business Academy in Novi Sad, Faculty of Social Sciences, Bulevar umetnosti 2a, Belgrade, Serbia
Nataša Simeunović Bajić
- University of Niš, Faculty of Philosophy, Niš, Serbia
Abstract:
This paper explores how digital innovations, particularly travel applications, contribute to promoting sustainable tourism. By analyzing user-generated content, interface features, and eco-certifications in selected travel apps, this study highlights how digital tools could foster cultural and environmental sustainability. It examines publicly available data from apps like TripAdvisor, Airbnb, and Booking.com to assess their effectiveness in encouraging responsible tourist behavior. The findings reveal how these apps integrate sustainability features and communicate them to users, offering practical recommendations for destination managers and digital marketers.
9th International Thematic Monograph: Modern Management Tools and Economy of Tourism Sector in Present Era - 9th International Thematic Monograph: Modern Management Tools and Economy of Tourism Sector in Present Era
Published by: Association of Economists and Managers of the Balkans
ISBN: 9788680194943 , ISSN: 26835673 , DOI: 10.31410/tmt.2024-2025
Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission.