Jasmina Gržinić
- Faculty of Economics and Tourism “Dr. Mijo Mirković”, Juraj Dobrila University of Pula, Preradovićeva 1/1, 52100 Pula, Croatia
Abstract:
Travel agencies should adapt their operations due to the digital environment. The research aims to analyze the transformation of travel agencies through market recovery strategies in the post-COVID period. The purpose is to develop web agency tools for resilience. The first part of the work analyzes the transformation of travel intermediaries in the global environment. The second part of the paper is a comparative analysis of the Croatian agencies (web presentation). The research method reviews the online content of the selected tourism companies. The research results showed that the barriers to tourism transformations are substitutes for arrangements and competitors between intermediaries. Tourist intermediaries (tour operators and travel agencies) should focus on recovery strategies through web specialization, partnerships, and sales, but only with digital management to support everyday functions
9th International Thematic Monograph: Modern Management Tools and Economy of Tourism Sector in Present Era - 9th International Thematic Monograph: Modern Management Tools and Economy of Tourism Sector in Present Era
Published by: Association of Economists and Managers of the Balkans; Faculty of Tourism and Hospitality, Ohrid, North Macedonia
ISBN: 9788680194943 , ISSN: 26835673 , DOI: 10.31410/tmt.2024-2025
Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission.