Maja Vizjak
- Institute for Migration Research,10000 Zagreb, Croatia
Marina Perić Kaselj
- Institute for Migration Research,10000 Zagreb, Croatia
Abstract:
The Gasto & eno business has great potential that has yet to be fully realized through digital agility. Istria is an example of good practice in the envi¬ronment, which is confirmed by this research, where, through a comparative analysis, Istria and Pelješac, the two largest Croatian peninsulas, were valued according to their capacity in the preparation and service of food and beverages, as well as the number of wineries and wine cellars with an emphasis on digital agility in business. Entrepreneurial capacities are much greater in Istria, and a constantly growing trend is noted in the sectoral analysis of business. 1095 entrepreneurs in Istria and 47 in Pelješac were analyzed, and in Istria only 2% of entrepreneurs have a website listed in fina info, while only one in Pelješac. In Istria, 77% of entrepreneurs have an e-mail in the court register, while in Pelješac, 70%. Furthermore, 105 wineries and wine cellars in Istria and 56 in Pelješac were analyzed, and in Istria 71% of wineries have a website and 29% of them have an active online store, while in Pelješac only 20% of wineries have a website and 9% of them have an active online store. . The research conducted in this paper connects two phenomena: gastrotourism and digital agility, which actively cooperate with the aim of creating a positive effect on business.
9th International Thematic Monograph: Modern Management Tools and Economy of Tourism Sector in Present Era - 9th International Thematic Monograph: Modern Management Tools and Economy of Tourism Sector in Present Era
Published by: Association of Economists and Managers of the Balkans; Faculty of Tourism and Hospitality, Ohrid, North Macedonia
ISBN: 9788680194943 , ISSN: 26835673 , DOI: 10.31410/tmt.2024-2025
Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission.