Aleksandra Bradić-Martinović
Jelena Anđelković Grašar
Renata Pindžo
- Academy of Applied Science Belgrade, Bulevar Zorana Đinđića 152a, 11070 Belgrade, Serbia
Ljubomir Jevtović
- Institute of Archaeology, Kneza Mihaila 35, 11000 Belgrade, Serbia
Abstract:
Archaeological tourism has emerged as a distinctive and growing segment of cultural tourism, offering opportunities to transform heritage sites into meaningful and sustainable tourism products. This chapter provides a thematic overview of key concepts in the development of archaeological tourism services, with a particular focus on personalization, experience design, digital innovation, and sustainability. Drawing on relevant literature, it discusses strategic approaches to tourism service development that balance visitor engagement with the protection of cultural heritage. As a review study, the chapter includes the example of the “Viminacium Archaeological Park” in Serbia to illustrate how theoretical principles can be effectively applied in practice. The example highlights the importance of integrating storytelling, infrastructure, technological tools, and community involvement in creating immersive and resilient visitor experiences.
9th International Thematic Monograph: Modern Management Tools and Economy of Tourism Sector in Present Era - 9th International Thematic Monograph: Modern Management Tools and Economy of Tourism Sector in Present Era
Published by: Association of Economists and Managers of the Balkans; Faculty of Tourism and Hospitality, Ohrid, North Macedonia
ISBN: 9788680194943 , ISSN: 26835673 , DOI: 10.31410/tmt.2024-2025
Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission.