Innovation as a Marketing Product in the Hotel Industry – Case Study of the Pčinja District

9th International Thematic Monograph: Modern Management Tools and Economy of Tourism Sector in Present Era

Svetlana Mihić - Educons University, Faculty of Business Economics, Vojvode Putnika 87, 21208 Sremska Kamenica, Serbia ORCID

Adriana Jović Bogdanović - University UNION Nikola Tesla, Faculty of Business Studies and Law, Staro sajmište 29, 11070 Belgrade, Serbia ORCID

Milan Mihajlović - Educons University, Faculty of Business Economics, Vojvode Putnika 87, 21208 Sremska Kamenica, Serbia ORCID

Abstract:

The aim of the chapter is to examine the impact of individual organizational factors crucial for encouraging innovation in hotels. Transformational and transactional leadership styles, organizational climate dimensions, organizational learning are particularly important organizational factors influencing the innovativeness of the organization. The authors started from the hypothesis that the hospitality industry and the hotel industry management is still dominated by conventional management styles, which lead to poor business results. By introducing innovative management based on marketing and management innovation, these industries can become more successful. The chapter will present research that was conducted using appropriate questionnaires as well as statistical processing of the obtained results The results of the research in this chapter can be useful to decision makers for improving business in the hospitality industry, but also to a wider interested reading audience.

9th International Thematic Monograph: Modern Management Tools and Economy of Tourism Sector in Present Era - 9th International Thematic Monograph: Modern Management Tools and Economy of Tourism Sector in Present Era

Published by: Association of Economists and Managers of the Balkans; Faculty of Tourism and Hospitality, Ohrid, North Macedonia

ISBN: 9788680194943 , ISSN: 26835673 , DOI: 10.31410/tmt.2024-2025

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission.

Suggested Citation

Mihić, S., Jović Bogdanović, A., & Mihajlović, M. (2025). Innovation as a Marketing Product in the Hotel Industry – Case Study of the Pčinja District. 9th International Thematic Monograph: Modern Management Tools and Economy of Tourism Sector in Present Era (pp. 339-353). Association of Economists and Managers of the Balkans; Faculty of Tourism and Hospitality, Ohrid, North Macedonia. https://doi.org/10.31410/tmt.2024-2025.339