Sladjana Stojanovic
- PhD student at University of Belgrade, Faculty of Economics and Business, Kamenička 6, 11000 Belgrade, Serbia
Mihalj Bakator
- University of Novi Sad, Technical faculty “Mihajlo Pupin” in Zrenjanin, Đure Đakovića bb, 23000 Zrenjanin, Serbia
Pavle Medić
Abstract:
This study examines the impact of government incentives on accommodation quality in Serbian spa regions, with a focus on Hotel Podrinje in Banja Koviljača. Using an explanatory case study and a hypothetico-de¬ductive approach, the research combines qualitative interviews with policy analysis. Government support through subsidies, tax relief, and training programs enabled significant improvements in infrastructure and operational standards. These changes improve guest satisfaction and contribute to regional economic activity. Despite challenges such as bureaucratic barriers and uneven access to resources, strategic alignment of governmental, business, and individual efforts highlights the potential for sustainable growth in wellness tourism. This research emphasizes the importance of targeted incentives in transforming hospitality standards and supporting regional spa accommodation.
9th International Thematic Monograph: Modern Management Tools and Economy of Tourism Sector in Present Era - 9th International Thematic Monograph: Modern Management Tools and Economy of Tourism Sector in Present Era
Published by: Association of Economists and Managers of the Balkans; Faculty of Tourism and Hospitality, Ohrid, North Macedonia
ISBN: 9788680194943 , ISSN: 26835673 , DOI: 10.31410/tmt.2024-2025
Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission.