Melisa Bejtović
- University of Niš, Faculty of Economics, Trg Kralja Aleksandra Ujedinitelja, Niš, Serbia
Amela Ljajić
- University of Novi Pazar, Dimitrija Tucovića bb, Novi Pazar, Serbia
Dzenis Bajramovic
Edisa Dreković
- University of Niš, Faculty of Economics, Trg Kralja Aleksandra Ujedinitelja, Niš, Serbia
Abstract:
Industry 4.0 has fundamentally transformed all economic sectors, especially tourism, which has experienced dynamic and rapid growth as a result. In contemporary tourism, the focus is on creating unique and unforgettable experiences that leave a lasting impression on travelers. The travelers are increasingly looking for experiences that offer emotional depth, authenticity, and memorable stories to share. Digital tools and platforms have modernized and optimized the travel process, significantly altering how tourists perceive their trips during the planning, organizing, and experiencing stages. Social media and online platforms have brought destinations closer to the travelers through reviews, photography, videos, and other content. This paper aims to explore which factors and digital tools most significantly influence destination choices. The paper presents quantitative data collected by a research questionnaire on the attitudes and perceptions of tourists during travel planning. The research was conducted in Serbia, Bosnia and Herzegovina, Montenegro, and North Macedonia, and 651 respondents participated.
9th International Thematic Monograph: Modern Management Tools and Economy of Tourism Sector in Present Era - 9th International Thematic Monograph: Modern Management Tools and Economy of Tourism Sector in Present Era
Published by: Association of Economists and Managers of the Balkans; Faculty of Tourism and Hospitality, Ohrid, North Macedonia
ISBN: 9788680194943 , ISSN: 26835673 , DOI: 10.31410/tmt.2024-2025
Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission.