Bela Muhi
- Educons University, Faculty of Business Economy, Vojvode Putnika 87, 21208 Sremska Kamenica, Serbia; Subotica Tech College of Applied Sciences, Marka Oreškovića 16, 24000 Subotica, Serbia,
Jovana Kisin
- Educons University, Faculty of Business Economy, Vojvode Putnika 87, 21208 Sremska Kamenica, Serbia
Jelena Ješić
- Educons University, Faculty of Business Economy, Vojvode Putnika 87, 21208 Sremska Kamenica, Serbia
Simonida Vukadinović
- Educons University, Faculty of Business Economy, Vojvode Putnika 87, 21208 Sremska Kamenica, Serbia
Abstract:
Today, not only manufacturers, products and brands compete with each other, but also countries, regions, cities and tourist destinations too. While products compete for consumers, cities compete for tourists, investors, skilled labor, talented students etc. This competition is not only taking place within the borders of a country, but is increasingly moving to an international level. This competition requires marketing expertise and the correct use of marketing tools that enable cities and tourist destinations to build and maintain their compet¬itiveness and positive image. The intensification of competition requires more conscious and thoughtful marketing policy and strategy, where Smart City and Smart Tourism technologies and solutions are also becoming more and more important. Cities and tourist destinations that have introduced various smart solutions have been able to use them in several cases as a tool for urban and tourism marketing. The city of Novi Sad has done the same, and these solutions will be presented in this paper. The data for this research was collected from academic articles and from various official documents and relevant websites
9th International Thematic Monograph: Modern Management Tools and Economy of Tourism Sector in Present Era - 9th International Thematic Monograph: Modern Management Tools and Economy of Tourism Sector in Present Era
Published by: Association of Economists and Managers of the Balkans; Faculty of Tourism and Hospitality, Ohrid, North Macedonia
ISBN: 9788680194943 , ISSN: 26835673 , DOI: 10.31410/tmt.2024-2025
Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission.