Conference Papers

The Impact of Government Incentives on Accommodation Quality Improvement in Serbian Spas – Case of Hotel Podrinje

Sladjana Stojanovic, Mihalj Bakator, Pavle Medić
This study examines the impact of government incentives on accommodation quality in Serbian spa regions, with a focus on Hotel Podrinje in Banja Koviljača. Using an explanatory case study and a hypothetico-de¬ductive approach, the research combines qualitative interviews with policy...
2025 DOI Conference
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Innovation as a Marketing Product in the Hotel Industry – Case Study of the Pčinja District

Svetlana Mihić, Adriana Jović Bogdanović, Milan Mihajlović
The aim of the chapter is to examine the impact of individual organizational factors crucial for encouraging innovation in hotels. Transformational and transactional leadership styles, organizational climate dimensions, organizational learning are particularly important organizational factors influencing the innovativeness of the...
2025 DOI Conference
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Archaeological Tourism – Product Development and Experience Creation – Case Study of the Viminacium Archaeological Park

Aleksandra Bradić-Martinović, Jelena Anđelković Grašar, Renata Pindžo et al.
Archaeological tourism has emerged as a distinctive and growing segment of cultural tourism, offering opportunities to transform heritage sites into meaningful and sustainable tourism products. This chapter provides a thematic overview of key concepts in the development of archaeological tourism...
2025 DOI Conference
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